Makeup Artisan Bethany Tiesman has been coloring outside the lines of the Louisville beauty scene for the last seventeen years. With roots in nearby Elizabethtown, Bethany first began experimenting with color well before her teen years. “I was the girl sent home from school with instructions to wash the rainbow off my face," she jokes.
When her career began in cosmetology, she quickly realized her passion was in transforming women into the most glamourous versions of themselves. While working in some of the top salons in Louisville, before moving up as an educator for the Aveda brand, she knew she was destined to follow her passion by becoming a full-time makeup artist. Today, her award-winning talents have graced the covers of regional and national publications and her services are continuously in demand for commercial, bridal, and red carpet events.
One of the few regional artists to celebrate the flawlessness of airbrush makeup, Bethany is busy year-round transforming faces for photoshoots, weddings, in-studio beauty lessons, permanent makeup, and brow/lash services. “I adore red carpet beauty!” Bethany gushes. “I watch all of the award shows and love to see what celebrities are wearing. Most of the looks are perfect for brides or clients celebrating a special occasion.”
A favorite amongst Louisville wedding professionals, Bethany’s love of transformation is one that echoes with her clients. Working with brides and bridal parties is an exciting part of her job and a responsibility she takes sincerely. “I want my brides to feel like themselves,” she says, “but just a very glamorous version of themselves. Your wedding bouquet will wither, but your flawless face in photos are forever!”
Bethany custom tailors her package and experiences to each client. Whether it’s a bride inspired by the timeless beauty of Audrey Hepburn, or a woman wanting a fresh look for Derby season, Bethany’s versatility and artistic eye begins with a personalized consultation for each client, and in some instances, a trial makeup run before the event.
With her discriminating eye always on the trends, Bethany is proud to utilize her own BEAUTY by Bethany® cosmetics exclusively, a brand she founded in 2011. After working for years with only the best ingredients, colors, and skincare, she knows it all begins with the right tools. Celebrating beauty inside and out, her BEAUTY by Bethany® cosmetics are available via her studio location in Elizabethtown, KY.
BEAUTY lesson are one of Bethany's favorite services she offers. This is a makeup lesson that focuses on the clients features and learning new tips and tricks. “I love helping people update their look.” Bethany explains. “Best of all, my clients learn how to make their own best features sparkle. I love to help them FEEL BEAUTY-full!”
As of January 2023 BEAUTY by Bethany moved her studio to E'town Wax Lash and Skin Bar where she offers permanent makeup, brow lamination and tint, lash lift and tint, lash extensions, BEAUTY lessons, and makeup application.
BEAUTY by Bethany still provides on location makeup services for all of Kentucky and southern Indiana.
*Headshot by Elaina Janes Photography
*Family picture by Kreich-Highdon Photography